Copywriter and Content Writer

Hey there, I’m Cheryl.

Does your business need to reach new customers through fresh, compelling copy and improved SEO? Let's connect and boost your sales!
I'm a British freelance copywriter and content writer for startups, small to medium businesses, and the public sector. I also craft non-fiction technical resources.
Got a website or mailing list and struggling to convert new leads? I specialise in writing beautiful copy that reaches your audience and encourages them to take advantage of your offering.
Wondering if your business is saying the right things to the right people? Take my free 60-second assessment and get a personalised report revealing how to strengthen your message and boost results.

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"Cheryl's SEO expertise significantly improved our online visibility, driving valuable traffic to our website for the chosen keywords. I highly recommend Cheryl for her exceptional writing and SEO skills."

Sarah-Louise K. Visit Tunbridge Wells

Copy that resonates with your target audience and drives conversions…

Copywriting and Content Writing

You're proud of your business, and busy, yet often it might be hard to find the correct words to convince other's to buy in. Copywriting is a specialist task; I can help you with the right approach - to create content that connects with your audience and helps convert them into paying customers.
I can develop a brand voice that speaks to your audience, structure your copy for maximum conversions, and optimise your content for search engines.
Previously settled for subpar copy? With my help, you can achieve higher engagement, improved brand perception, and higher conversions.

Build a meaningful relationship with your audience through effective communication.

Marketing Services Tailored to Your Needs

🖥️ Website Copy

Your website is often the first interaction customers have with your brand.
Make a great first impression with my engaging, search engine optimised copy that captures your brand’s voice and drives conversions from audience to customer.

📰 Email & Newsletter Copy

Struggling to grow or convert from mailbox receipt to click-through to sale?
My first-hand experience of growing businesses and increasing conversions through writing and designing great newsletters is likely what you’re looking for.

📝 Blogs and Articles

Need SEO-friendly blog posts that rank well and drive traffic to your website? Or articles that position your organisation as a sector leading authoritative source?

If you’re looking for top-of-funnel, high-ranking listicles, how-to guides, or engaging posts that attract clicks and connect with your audience, I am best placed to help you.

📚 Content Writing

Want to generate leads and connect with your audience? I can create informative, value-rich content that keeps visitors coming back for more.
From technical help guides written in clear English to informative eBooks, I can create content that helps establish your brand as a leader in your industry.

📣 Brand Voice

Your brand’s tone of voice is what sets you out from the competition.
I’ll work within your brand guidelines to ensure consistency across all your marketing materials.
If you’re starting from scratch, I’ll help you identify the perfect voice for your business.

📊 SEO Audit & Strategy

Struggling to rank on the first page of Google?
My SEO audit and strategy services will reveal the strengths and weaknesses of your website’s on-page and off-page SEO.
I’ll provide you with actionable recommendations to improve your search page ranking.

Straightforward advice, real results, and no jargon.

Simple, clear, and focused on driving your business forward.

Some of the awesome people I work with...

Compelling content that's easy to read

Wordsmith for Hire

When you contract my services, you won’t need a marketing degree. I keep things simple, clear, and focused on what matters to growing your business.
Whether it’s copywriting, content writing, or SEO, I’ll explain exactly what needs doing and why, so you’re always in the loop and never left feeling overwhelmed.
Let’s skip the fluff and focus on making digital marketing work for your organisation. Here's what I can do for you: